Polar Jam Campaign

Character Illustration& Graphic Design

This year SAIT Students’ Association wants to do something different for our welcome week. Polar Jam means SAITSA’s exciting welcome week can bring you warmth in such snowy winter. We want to be more playful and interesting to catch students’ eyes.

The concept of this poster is that even a Yeti can find a warm place in SAITSA’s welcome week. Our welcome week is like a cozy fireplace for the Yeti. Although the Yeti should be scary, I transformed it to more approaching to our students by making it cuter.

What I Did

  • Layout
  • Illustration